RULE 79 NEVER SUBJECTS ALWAYS STORIES.
RULE 80 GOOD STORIES OFTEN FOLLOW PEOPLE UNDER PRESSURE THROUGH TRANSFORMATION, IDEALLY TO REDEMPTION
RULE 81 many of the best films are shot in limited time and space.
RULE 82 STORIES THAT TAKE YOU INTO HIDDEN WORLDS ARE USEFUL TOO.
RULE 83 WRITE PROPOSALS LEAVING THEM WANTING MORE
RULE 84 WHATEVER IS ASKED FOR DO THE OPPOSITE
RULE 85 CAN YOU TELL IT IN A COUPLE OF SENTENCES AND GET THE ATTENTION OF EVERYONE IN THE PUB
RULE 86 WITH TIME SOMETHING ALWAYS HAPPENS.
RULE 87: MAKING THE FILM IS ONLY HALF THE BATTLE.
RULE 88 CHAT UP THE SCHEDULERS, MARKETEERS, AND PUBLICITY PEOPLE… AND TAKE THEM TO LUNCH.
RULE 89 THE HARDER THE TIME ON THE QUEST THE MORE THE PUBLIC WILL LOVE THE HERO
RULE 90 FLATTER THE PRESS, AND HELP THEM
RULE 91 IN PUBLICITY TIMING AND PICTURES ARE EVERYTHING
RULE 92 MAKE YOUR OWN PRESS PUBLICITY
RULE 93 IT IS NOT THE TOTAL AUDIENCE SIZE THAT COUNTS, BUT IT HELPS