Troubleshooter TV
 
 
RULE 79  NEVER SUBJECTS ALWAYS STORIES.
RULE  80  GOOD STORIES OFTEN FOLLOW PEOPLE UNDER PRESSURE THROUGH TRANSFORMATION, IDEALLY TO REDEMPTION
RULE 81  many of the best films are shot in limited time and space.
RULE 82  STORIES THAT TAKE YOU INTO HIDDEN WORLDS ARE USEFUL TOO.
RULE  83  WRITE PROPOSALS LEAVING THEM WANTING MORE
RULE 84  WHATEVER IS ASKED FOR DO THE OPPOSITE
RULE 85  CAN YOU TELL IT IN A COUPLE OF SENTENCES AND GET THE ATTENTION OF EVERYONE IN THE PUB
RULE 86  WITH TIME SOMETHING ALWAYS HAPPENS.
RULE 87: MAKING THE FILM IS ONLY HALF THE BATTLE.
RULE 88  CHAT UP THE SCHEDULERS, MARKETEERS, AND PUBLICITY PEOPLE… AND TAKE THEM TO LUNCH.
RULE 89 THE HARDER THE TIME ON THE QUEST THE MORE THE PUBLIC WILL LOVE THE HERO
RULE 90 FLATTER THE PRESS, AND HELP THEM
RULE 91  IN PUBLICITY TIMING AND PICTURES ARE EVERYTHING
RULE 92   MAKE YOUR OWN PRESS PUBLICITY
RULE 93  IT IS NOT THE TOTAL AUDIENCE SIZE THAT COUNTS, BUT IT HELPS
 
 
The most important thing by far in a film is that the audience cares.  So use all the techniques we have talked about os far, but always think where is the fairytale:
 
A cook in the castle is discovered, achieves fame and fortune, and marries Princess Jules, NAKED CHEF
 
Now ‘Prince’ James hears there is giant abroad in the land gobbling up small children.  He sets off to fight him, with his trusty helper Norah : SCHOOL DINNERS
 
Back in the castle he leaves the King to cower the giant, having told him how, and lives happily ever after with Princess Jules.  But one day Norah comes to tell him the giant is abroad again but even worse now devouring the kids with junk.  The King has been too busy in Iraq  and forgotten about it.  Jamie and Nora must set off again RETUN TO SCHOOL DINNERS
 
 
CHAPTER 7  CARE & SCHEDULERS, MARKETEERS & PUBLICITY   -