RULE 1 NEVER TAKE ON SOMETHING THAT HAS BEEN SUCCESSFUL
RULE 2 TAKE ON ANY DISASTER WHICH HAS A CHANCE OF BEING SAVED,
RULE 3 TO CREATE WINNERS GET DIFFERENT GENRES BANGING INTO EACH OTHER:
RULE 4 FOLLOW THE CRAZY IDEA, IF YOUR GUT TELLS YOU TO STRONGLY ENOUGH.
RULE 5 PICK A MYTHIC STORY, AND STICK TO IT,
RULE 6 SUCCESS REQUIRES ENTERTAINMENT PLUS CONTENT
RULE 7 DRESS THESE STORIES IN NEW CLOTHES AS MUCH AS POSSIBLE BUT CONTINUE TO TELL THE SAME STORY.
RULE 8 YOU CAN ALWAYS FIND SOMETHING IN COMMON WITH ANYONE SO EXPRESS INTEREST IN THEIR INTEREST.