CHAPTER 1 CHARACTER & CHOOSING STORIES SUBJECTS -
RULE 9 DRAMA NEEDS HEROES AND HEROES NEED OPPONENTS.
RULE 10 TELEVISION REDUCES PEOPLE SO YOU NEED CHARACTERS WITH THE POTENTIAL TO BE LARGER THAN LIFE
RULE 11 TO GET ON YOU NEED IN REVERSE ORDER CLEVERNESS, CHARM, HUNGER, AND LUCK.
RULE 12 MANAGE YOUR BOSSES BOSS
RULE 13 EXECUTIVES ARE LONELY, CULTIVATE THEM
RULE 14 FIND SOMETHING NO ONE ELSE IS DOING, AND DIFFERENTIATE IT
RULE 15 IF YOU WANT SOMETHING PRETEND YOU ARE LEAVING
RULE 16 FIND INTERESTING THEATRES FOR YOUR CHARACTERS TO PERFORM IN
RULE 17 YOU KNOW IT”S RIGHT WHEN YOU HEAR IT TWO WAYS
RULE 18 YOUR SUBJECT AND STORY SHOULD SEEM BIG, WHILST BEING SMALL ENOUGH TO FILM
RULE 19 THE MORE YOU CAN DO TO MARK OUT AND POPULARISE YOUR MAIN CHARACTERS THE BETTER
RULE 20 APPEAL TO CONTRIBUTORS VANITY
RULE 21 APPEAL TO CONTRIBUTORS TO HELP YOU - OR YOU’LL BE FIRED
RULE 22 NEVER GIVE CONTRIBUTORS THE CHANCE TO SAY NO
RULE 23 DON’T ASK CONTRIBUTORS TO MARRY YOU TOO SOON.
RULE 24 IT NEVER MATTER STARTING A FILM A BIT LATER.
RULE 25 WORK ON MORE THAN ONE FILM AT ONCE,
RULE 26 ASSEMBLE THE RIGHT TEAM TO DO IT.
RULE 27 BE VERY SUSPICIOUS OF ANYONE WHO IS TOO INSTANTLY KEEN TO TAKE PART IN YOUR FILM