RULE 28 CLEAR YOUR MIND OF PRECONCEPTIONS, AND DO OPEN-MINDED RESEARCH
RULE 29 THE TRUTH IS IN THE RESEARCH
RULE 30 BUILD UP THE DRAMA TILL YOUR HERO AND VILLAIN MEET
RULE 31 TIME SPENT RESEARCHING IS THE CHEAPEST,
RULE 32 YOU CAN HARDLY EVER START A FILM TOO LATE.
RULE 33 THE SCRIPT IS A ROUTEMAP - A CLEAR IDEA WHERE YOU ARE GOING
RULE 34: OFTEN WHEN IT IS WRONG IT IS RIGHT.
RULE 35: CHOOSE COUNTERINTUITIVE PRESENTER WHERE POSSIBLE.
RULE 36: ALSO IF POSSIBLE CHOOSE PASSIONATE EXPERTS
RULE 37 EMPLOY BY RECOMMENDATION.
RULE 38 EMPLOY VIRGINS,
RULE 39: BRAND YOURSELF,